Personal Brand Advisory

Be known for what you do best.

A clear, credible professional identity built around your expertise, reputation and ambitions, so the people deciding about you see what you see.
David McKnight working at a laptop in a Chicago café

Flagship

The 90-day Personal Brand Advisory Intensive

Three months of focused work to define your positioning, shape your story and build a visibility plan you can keep up after we finish.

Who this is for

Leaders whose role has outgrown their image.

  • Senior leaders preparing for the next role
  • Executives building a public platform
  • Consultants, partners and founders whose name is the business
  • Leaders in transition

What brings clients here

Unclear positioning

Your expertise is obvious to you, less so to others.

A dated profile

Your bio and LinkedIn describe who you were three roles ago.

Quiet visibility

Strong work, but few people outside your team know it.

A transition

A new industry, a board path or going independent.

The work

  • Brand strategy audit
  • Positioning and message architecture
  • Personal brand narrative
  • Thought leadership themes
  • Visibility planning
  • Image and presence recommendations

What you receive

  • A written positioning statement
  • Your signature story
  • A new executive biography
  • LinkedIn direction
  • A 90-day visibility plan

How it works

A clear process, privately run.

  1. 01

    Discover

    Interviews, audit of your current materials and how others describe you.

  2. 02

    Define

    Positioning, key messages and the story that connects them.

  3. 03

    Express

    Bio, LinkedIn, themes and a plan for where and how to show up.

Time commitment

About 90 days, with regular working sessions and review between them.

Let's consider what comes next.

The first step is a private conversation about your role, your priorities and whether working together makes sense.

Request a Private Consultation →